Garvey Communication Associates Inc. (GCAI) builds and implements marketing strategies for regional and national business leaders including: PeoplesBank – at over $1 billion in assets, the largest community bank in the region; The CW – the Warner Bros. Entertainment and CBS Corporation partnership; and GE Healthcare, a global leader in clinical, imaging, and business information systems.
GCAI specializes in researching and managing the various aspects of a successful marketing campaign. Examples of our everyday work include: negotiating electronic media buys based on their ability to deliver reach and frequency targets; managing print insertions in twenty-eight publications; comparing the value of billboards to bus posters; writing sales, technical reports, and collateral; planning, producing and implementing direct mail campaigns to thousands of prospects; and talking with media about press releases and PR events. Our team plans and implements well over 100 media releases and events a year and we have a 100% success rate for coverage.
We also take our community service responsibility seriously. To that end, we are the pro-bono agency of record for Greater Springfield Habitat for Humanity, and mentor students at the Alfred G. Zanetti Elementary School in Springfield, MA.