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Cover Story Proves The Power Of Public Relations

May '08: It is not easy to talk about the work of Convergent Solutions Inc. (CSI). Healthcare administration is a complicated field and the CSI approach to improving it is even more complicated. Yet, when GCAI pitched the story to the editor of BusinessWest and Healthcare News, he saw immediate cover story potential. The secret is in the approach, both that of GCAI to the editor and CSI to their prospective clients. In the editorial pitch, GCAI kept the premises simple: CSI was formed by leaders in the their field, who have a proven track record, and were taking a technology that has been used for Homeland Security and using it to improve healthcare administration. These are the same value points that are impressing CSI prospects: because of CSI, doctors can concentrate on providing healthcare while leaving billing worries to the experts. The result - healthy patients, healthy practices - proving once again, the power of PR.

©2008 Garvey Communication Associates, Inc.