News

PR Packs A Powerful Sales Punch

June '08: Increases in sales are where the rubber meets the road and, for GCAI clients, public relations strategies are driving them. When a business profile on Snap Fitness appeared in a local paper a few weeks ago, the owner reported an immediate response - 10 new clients. Last month, Convergent Solutions Inc. reported that a prospect saw a GCAI generated basic personnel release in a local paper and it led to a substantial led (which looks like it will close soon). Practically all GCAI PR has a long tail these days as well - which means it appears in print and on the Internet, giving the story a much longer shelf life and clients an increased amount of optimized, searchable content on their business.

©2008 Garvey Communication Associates, Inc.