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SEO Release Leads To Greener Pastures For PeoplesBank

July '08: After funding approximately $20 million of clean and green energy generation, PeoplesBank is finally getting the recognition it deserves thanks to an SEO release by GCAI. Over the past five years, the Bank has funded hydroelectric power generation and two wind farms, along with making substantial energy conservation improvements to its own physical plant. Normally, this is not the stuff that community banks are known for - even market leaders like PeoplesBank. Yet, thanks to the Search Engine Optimized PR tactics utilized by GCAI, Mass High Tech, WSJ Market Watch, Business Week, Forbes, and Wind Watch all took notice of the Bank's laudable efforts. These publications were joined by many others as demonstrated by the Bank's dominant Google "first page" results. This good news came at a critical time in banking. In these days of bank failures and mortgage bailouts, PeoplesBank was able to convey a core value to its community: Not only is the Bank incredibly stable, but it is significantly investing in the health, wellbeing, and future of the community it serves.

©2008 Garvey Communication Associates, Inc.