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EASTEC, the largest annual manufacturing event on the East Coast, has kicked off its 30th anniversary with the help of a GCAI "Search Engine Optimized" media advisory. Already, Google Alerts are buzzing as the release spiders its way through tech, manufacturing, and general media publications in both the online and hardcopy worlds. The release is the first in a multi-phased PR initiative underway to highlight the anniversary event and drive attendance. GCAI has also assisted EASTEC with engaging in social media and they now Twitter and blog on a regular basis. In a few months, EASTEC will unleash its largest media buy ever with radio and print advertisement spread throughout the New England region. The buy was planned and implemented by GCAI as well, including the radio and print advertisement.