How do you Let The World Know Who You Are?
 

PUBLIC RELATIONS

Public Relations is a tool with power and many marketing experts underestimate its effectiveness and impact. Let me offer you four reasons why at Garvey Communication Associates we like it better than a flea dip.

It's Cost Effective. When we say free media, we mean it. Public Relations services can save you thousands of dollars over traditional advertisement campaigns through the careful utilization of free media and direct mail appeals.

High Impact. Public Relations appeals do not force you to sell your business through a thirty second sound bite or quarter page advertisement. Whether it is presented in a brochure or a feature story in a newspaper, your customers will learn more about your business through Public Relations.

Flexibility. Public Relations can generate news across a wide range of audiences. A carefully targeted appeal can tell your story through both the print and broadcast media. Follow up direct mail appeals will underscore your media appearance and heighten its impact by noting "As seen on..."

Credibility. "If it's printed in the newspaper, it must be true." Because it is related through third party journalists, news generated through Public Relations efforts benefits from their implied endorsements. The public also knows that advertising is paid for which allows the advertiser to basically make whatever claims they want.

Our Public Relations Services include crisis communications (house specialty), image enhancement and reputation management, promotional events, new story generation and placement.