Looking for Rabbits (Opportunities) In a Big Field.
 

 
MARKETING FOR PROFESSIONAL SERVICES.

Garvey Communication Associates is one of only a few communication consulting firms that specialize in Marketing for Professional Services. Our motto is "We don't do Cats, We do people" - well that's the one I'm trying to sell the boss on.

But seriously, we feel that there is something distinctly different between marketing a box of Wheaties and the successful marketing of professional services. Marketing professional services requires that "you must sell yourself to sell your firm". Though the buyer of manufactured goods rarely thinks about those who produced them, the buyer of professional services always does. GCA assists professionals in making the transition from client focused work to prospect focused work through the following services.

- Marketing Action Plans - Creating A Road For Your Business. The creation of a business MAP is a dynamic, participatory strategic planning process. This process, which should involve a sampling of key staff, customers, suppliers and management, starts with the formation of a shared organizational strategic vision. From that shared strategic vision, all needed objectives, measures, action steps and budgeting forecasts can be derived.

- Supportive Marketing Materials: A hammer is not much good without a nail. To be effective, marketing tools also need to work together. Creative advertisement that is linked to sales which are supported by promotional events and public relations yields not only increased sales for the company, but costs savings as well. Buying a hammer alone is a waste of money.