Social Media News

This Week in Social Media (2/1/10): Facebook is a boomin, but don’t have your pants on the ground!

Facebook to make “engagement” measureable: According to MediaPost, Facebook plans to add a conversion tracking tool to its advertising products. The platform will allow marketers to track clicks through conversion. Reports will provide a list of tracked conversions and the impressions and clicks that led to each.

Cousin, Facebook is a Boomin!: A report done by eMarketer explained that Baby Boomers love Facebook - 73% of them actively maintain a profile. Only 13% of them have taken a liking to Twitter though. Another interesting statistic is that 17% of individuals between the ages of 63 and 75 use Twitter regularly.

Pants on the Ground: It’s not just the kids who are telling all on Facebook – adults do too – and employers are watching. The New York Times has posted 5 Easy Steps to Stay Safe (and Private!) on Facebook http://bit.ly/tHxuo #socialmedia

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